This campaign features Mike “Coach K” Krzyzewski, a DePuy hip patient and coach of the 2008 U.S. Olympic Team of Men's Basketball and Duke University Basketball. Coach K is a hands-on leader. Not one to sit on the sidelines, he likes to get on the court with his team. But when he developed severe hip arthritis, he just couldn’t. As his condition worsened, the pain became so severe that he had to coach from a chair. That’s when his orthopaedic surgeon recommended a hip replacement from DePuy Orthopaedics.

“My life’s all about movement. So when arthritis pain nearly ended my career nine years ago, I had to do something about it. I want other patients to see that I have gone from coaching from a chair to coaching the 2008 U.S. Olympic Team of Men’s Basketball and think about what they can accomplish!” said Coach K.

The goal of the Never Stop Moving campaign is to motivate osteoarthritis sufferers to learn more about hip and knee replacement and seek the care of an orthopaedic surgeon. Many of these patients are waiting too long or failing to seek help. We believe awareness and education can make a difference for these patients.

This campaign, which will begin airing during the Olympics, will invite patients to visit www.depuyusa.com to learn more about available treatment options, including joint replacement.

DePuy’s Product Solutions

Pinnacle® Hip Solutions, developed since Coach K's hip replacement, were designed to help provide a more fluid range of natural motion. Only Pinnacle Hip Solutions feature TrueGlide™ technology, allowing the body to create a thin film of lubrication between surfaces. The result is a more fluid range of natural motion that more closely matches the feel and movement of a natural hip.

Sigma® Rotating Platform Knees from DePuy Orthopaedics, Inc. are unique because they are designed to bend and rotate. Unlike a hinge, the surfaces of the knee joint roll and glide against each other when the knee bends. In other words, the knee naturally rotates as it bends. The Sigma Rotating Platform Knee provides flexibility for patients who want their knee replacement to accommodate normal movement, while minimizing implant wear, when compared to traditional knee replacements.¹

As with any medical treatment, individual results may vary. Only an orthopaedic surgeon can determine whether an orthopaedic implant is an appropriate course of treatment. There are potential risks, and recovery takes time. The performance of the new joint depends on weight, activity level, age and other factors.

About DePuy Orthopaedics, Inc.
DePuy Orthopaedics, Inc., a Johnson & Johnson company, is advancing the standard of orthopaedic patient care, with a focused commitment to help surgeons achieve excellence in surgical practice. The company designs, manufactures and distributes orthopaedic devices and supplies including hip, knee, extremity, trauma, cement, orthobiologics, and operating room products. As a global leader in joint replacement products, DePuy Orthopaedics is committed to Restoring the Joy of Motion® for patients whose mobility is restricted by severe osteoarthritis or other debilitating injury.

¹ Data on file at DePuy Orthopaedics, Inc., 2007.